Scuderia Ferrari HP: Honoring Tradition, Embracing the Future

In the ever-evolving world of Formula 1, where legacy and innovation intertwine on the track, Ferrari stands as both a symbol of rich history and a beacon of forward-thinking ambition. And now, a new chapter begins—one that honors the past while racing full-speed into the future.

A Nod to Tradition

Few names in motorsport evoke the kind of passion and reverence that Ferrari does. With decades of victories, iconic drivers, and unmistakable scarlet cars, the Prancing Horse has long represented excellence, precision, and Italian pride. As Ferrari looks back at its storied past, it does so with the intent to carry forward the values that shaped it—dedication, craftsmanship, and an unyielding will to win.

Looking Ahead: A New Era with HP

Recently, a major announcement signaled the dawn of a new era for the team. Ferrari has entered into a multi-year agreement with HP, naming the technology giant as the new title sponsor starting with the Miami Grand Prix. This partnership marks a significant shift—not only in branding, but in the broader vision of what Scuderia Ferrari represents in the modern era of racing.

For the first time in its illustrious history, the team will be known as Scuderia Ferrari HP. It’s a powerful alliance, with both brands driven by a shared commitment to innovation, performance, and the relentless pursuit of excellence.

Fred Vasseur on the Partnership

Team Principal Fred Vasseur has expressed his excitement about this partnership, highlighting how the collaboration celebrates Ferrari’s legacy while ushering in a bold new phase of technological growth. According to Vasseur, Ferrari and HP are aligned not only in ambition but in values—a mindset rooted in precision, excellence, and the future of engineering and performance.

A Bold New Look

In line with this new chapter, fans will witness a striking transformation on the track. Ferrari will debut a brand-new livery under the Scuderia Ferrari HP banner, blending the iconic Ferrari Red with unique touches of Azzurro Dino and Azzurro La Plata—a fresh take that pays tribute to Ferrari’s historical color palette while embracing contemporary flair.

This livery will make its first appearance at the Miami Grand Prix, a fitting stage for such a debut, marrying the energy of American motorsport culture with the global legacy of Ferrari and the forward-looking innovation of HP.

A Future Fueled by Legacy and Innovation

As Ferrari embarks on this journey with HP, fans can expect more than just a new logo or color scheme. This partnership symbolizes a deeper evolution in the team's strategy, one that reinforces its heritage while aligning with cutting-edge technology to shape the future of Formula 1.

Whether you’re a lifelong tifoso or a new fan of the team, this moment marks an exciting fusion of old and new—a chance to witness history being made once again, with Scuderia Ferrari HP leading the way.